Turn your best months
into every month.
The founder-led demand system that takes coaches and consultants from unpredictable months to consistent six and seven-figure profit.
A short message. How we help expert firms.
Luke, Founder
THE EXPERT BEHIND 100+ EXPERT-LED BRANDS






Do you have a problem with client aquisition?
That's not a lead problem. It's a predictability problem. Here's the system that fixes it - and the team that builds it with you.
What you walk away with.
A business that grows without running through you.
- A pipeline you control, instead of one that lives in your network.
- The right clients coming in predictably, instead of whoever referrals happen to send.
- Premium fees, because your expertise leads every touchpoint.
- A system you own, that keeps producing when you step back.
Some months are full, some are quiet. Growth depends on you showing up, the pipeline lives in your head and your network, and if you stop, it stops.
Pipeline you can forecast. The right clients, steadily. A system you own and can eventually step out of so the business runs whether you run it or not.
Three ways in. Same system, more support the higher you go.
Every rung builds the same founder-led demand system. The difference is speed and support.
Priced by where you are - and how fast you want to scale.
For operators scaling from $5–8k to $20k a month.
Founder-led Demand Accelerator
- Group coaching for founders at $5–8k/month
- Build the founder-led demand system to reach consistent $20k months
- Calls on content, outbound and closing
- Playbook, templates and AI agents included
- You build and run it yourself
For founders at $15–20k/mo scaling to $50k a month.
Pipeline Reset
- 1:1 done-with-you support to install the full system in 90 days
- We build positioning, content, outbound and DM engines with you
- Move from $15–20k months to $50k months
- System built to generate 5–10 new deals a month
- Clients typically see a 15% increase in close rate
- Then you own it
For founders past $50k/mo ready for a quantum leap to $100k a month.
Founder Demand Intensive
- A year one-on-one with Luke
- For founders past $50k/month scaling to $100k+ months
- Build the same 5–10 deal-a-month founder-led demand system
- Engineered for a 15% lift in close rate
- Scale past $70k and $100k+ months
- Starts with a month on the ground to build it in person
- Annual retreat in Colombia
One client typically covers this several times over. You're not buying software - you're buying a system and strategy you own, and the person who's done it 100+ times.
| What's included | Founder-led Demand Accelerator | Pipeline Reset | Founder Demand Intensive |
|---|---|---|---|
| Outcome | $5–8k → $20k/mo | $15–20k → $50k/mo | $50k+ → $100k+/mo |
| Deals per month | — | 5–10 | 5–10 |
| Average close-rate lift | — | +15% | +15% |
| Format | Group | 1:1 done-with-you | 1:1 with Luke, all year |
| Luke flies to you to set up in person | |||
| Annual retreat in Colombia | |||
| Positioning + 90-day content calendar built for you | |||
| Content, outbound + DM engine built with you | |||
| 1:1 access to Luke | |||
| Dedicated GTM manager | |||
| Playbook + templates + AI agents | |||
| Group coaching on content, outbound, closing | |||
| You own the system | Build it yourself | ||
| Commitment | 3 months | 3 months | 12 months |
Insight, strategy and system - built with you in 90 days.
- One-on-one coaching with Luke on positioning, content and outbound.
- Unlimited access to your dedicated GTM manager to run campaigns, progress DMs, and coach your outbound.
- Unlimited Slack support whenever you need it.
- A complete positioning document, built so you own your category.
- A 90-day content calendar, built and ready to run.
- One content engine trained on your voice.
- Your outbound engine, prospecting your content engagers and intent signals, trained on your voice.
- A DM agent trained on your tone, driving booked appointments.
AI agents run the machine. You own it - your own system, not rented from an agency.
Case Study , ExitwiseHow Exitwise closed $2M+ in LinkedIn-sourced revenue without hiring a single SDR.
Founder content + LinkedIn DMs + cold outbound · Jul '23 → Jan '26
Brian Dukes had a strong M&A SaaS platform stuck at six figures, with pipeline living entirely on his network. We built a content-led demand system with him , tight ICP, a founder content engine, warm DMs and surgical cold outbound. 18 months later: $2M+ closed, $4M+ attributed, zero SDRs.

Brian Dukes
COO, Exitwise
From $12.5K to $30K MRR and $200K closed in a year, running on 30 minutes a day.
Founder content + workshops + AI agents outbound · Jan '25 → Dec '25

Joya Dass
Founder, Women's Leadership Lab
Don't take my word for it. Hear it from them.
I'll lean on you for your advice.
"I closed $70K in just 90 days, and I haven't even touched the system since handoff. It led to filling a cohort I ran and I closed out the year doing $200K from the system. It runs 24/7, and I barely have to do anything."

"We generated $100,000s worth of closed deals from LinkedIn, and grew my following from 2,000 to 8,000 followers in 16 months. Atticus even helped me get ranked in the top 10 tech founders in Forbes Hungary."

Ranked top 3 UK growth marketer
by Favikon, two years running.
The operator
behind the system.
Luke Shalom has spent over a decade in sales and marketing, and built businesses before he built the playbook.
His first company raised funding from Onfolio Holdings (Nasdaq: ONFO), a listed portfolio group. He went on to scale Atticus Agency to a seven-figure run rate, where his work has generated $6M+ in client revenue, and he has personally generated seven figures through LinkedIn.
Along the way he's built a B2B audience of 80,000+, shaped the personal brands of 100+ founders and executives, and been twice ranked a Top 3 UK growth and lead-gen marketer by Favikon. His LinkedIn social-selling methodology is cited in Justin Michael's Amazon #1 bestseller Sales Super Powers.
His clients range from Chief Medical Officers at Pfizer to eight-figure technology firms, multi-seven-figure consultancies, and ex-McKinsey leadership, including eight-figure founders who have leaned on his demand-generation work to launch new consulting ventures.
$6M+ in client revenue generated
Plus seven figures personally generated through LinkedIn.
Top 3 UK growth and lead-gen marketer
Ranked by Favikon. Twice.
Featured in an Amazon #1 bestseller
Cited in Justin Michael's Sales Super Powers for his LinkedIn social-selling methodology.
Pioneered content-led outbound
Proven across 100+ engagements before others started teaching it.
Work with Atticus and you deal with Luke directly. You're never handed to a junior.
Two ways to work with Atticus.
Same system, same standard. You choose how hands-on you want to be, and we'll tell you which one fits on the call.
We coach you to build and run it yourself.
Advised around your business. One to one, as high-ticket advisory with direct access to me, or in a group cohort alongside other expert-led founders. For founders who want to own the system and the skill.
We run it.
My team builds and runs your content and outbound on LinkedIn, with the AI agents stack underneath and your expertise at the centre. For founders who want the pipeline without being in the weeds.
Either way: a system built around your offer, with your expertise at the centre, that you own.
Position. Attract. Convert. Enrol.
An expert firm doesn't need an over-engineered funnel or a stack of 100 GTM tools. Predictable growth comes down to four moves, done in order. Get one wrong and the whole thing stalls. We find the weak one and fix it first.
Position. Become the only option.
Look interchangeable and you get price shopped. We build your category of one: a new way to frame the problem, language the market ties to you, and your expertise packaged as IP. You stop competing on rates.
Attract. Bring the right buyers to you.
Referrals are fragile, and the quiet months always come back. We build a LinkedIn engine that pulls the right buyers in: the triggers that turn viewers into buyers, an awareness ladder from sceptic to inbound, and an AI agents co-writer trained on 100 clients and 10,000 posts. It's how Brian Dukes made $2M in two years.
Convert. Turn attention into the right conversations.
Attention isn't pipeline. We turn it into booked meetings: the $100k hiding in your CRM, content-led outbound to buyers already warm, and human-led DMs with AI agents underneath. Predictable meetings, even the week you're slammed.
Enrol. Where prospects close themselves.
"I'll think about it" happens because every method tries to convince. We reframe their identity instead, so buying becomes the obvious move and they close themselves. No more ghosted deals. You get prolific at enrolment.
Position, attract, convert, enrol. Miss one and growth stalls. We find the weak link and fix it first.
Five reasons expert-led founders pick Atticus.
Human-led at every step
A real operator owns the strategy. AI agents run the stack underneath, never the thinking.
Direct access to me
You work with me, not a junior reading a playbook. Whether I coach you or my team runs it, I own the strategy on your account.
Built around your offer, owned by you
We run the modern AI agents stack so you don't have to learn it , built around your offer and yours to keep, never rented from us.
Speed to first meeting
Two weeks to launch. First call within 30 days of going live. Fully ramped pipeline by day 90.
Built around your sales motion
We map to the CRM, team and pipeline stages you already use, so it fits the way you sell.
The questions expert-led founders ask.
Still have one? Bring it to the strategy session.
What are the two ways to work with you?
Done for you, where my team runs your content and outbound , or coached by me, one to one or in a group cohort, where I help you build and run it yourself. We'll recommend the right one on the call.
Couldn't I just use ChatGPT or build this myself?
The tools are cheap. The fundamentals aren't. Without the right positioning, offer and judgement, no stack on its own produces pipeline. We bring the part you can't download: the strategy, the operator, and data from 100+ campaigns that shows what actually works.
How does this fit my CRM and sales team?
We're a demand layer, not a tool you have to integrate. Opportunities source into the CRM you already run, and your team follows up on the meetings and pipeline we surface.
How long until I see qualified pipeline?
First call usually within 30 days of going live, fully ramped by day 90.
Why pay when I could hire?
On done for you, you get a full GTM function plus AI agents trained on 100+ campaigns for less than the cost of one in-house hire. On coaching, you get coached to build your own asset, advised around your use case, so you own the system and the skill.
Will this work for my niche?
Yes. We've worked with 100+ expert-led businesses across coaching, advisory, consulting, agencies and B2B tech. Every engagement starts with a custom-built ICP and point of view. Nothing we run is a template.
Ready to build the system?
45 minutes with Luke. We'll map the system to your business, recommend the right way to work, and you'll know if it's a fit. If it's not, I'll tell you.