Build growth that doesn't stop
when you do.
Win better clients, command premium fees, and build demand that no longer depends on you.
A short message. How we help expert firms.
Luke, Founder
THE EXPERT BEHIND 100+ EXPERT-LED BRANDS






What you walk away with.
A business that grows without running through you.
- A pipeline you control, instead of one that lives in your network.
- The right clients coming in predictably, instead of whoever referrals happen to send.
- Premium fees, because your expertise leads every touchpoint.
- A system you own, that keeps producing when you step back.
Some months are full, some are dead. Growth depends on you showing up, the pipeline lives in your head and your network, and if you stop, it stops.
Demand you can forecast. The right clients coming in steadily. A system you own, run by you, your team, or mine. You stop being the bottleneck and start owning the engine.

Ranked top 3 UK growth marketer
by Favikon, two years running.
The operator
behind the system.
Luke Shalom has spent over a decade in sales and marketing, and built businesses before he built the playbook.
His first company raised funding from Onfolio Holdings (Nasdaq: ONFO), a listed portfolio group. He went on to scale Atticus Agency to a seven-figure run rate, where his work has generated $6M+ in client revenue, and he has personally generated seven figures through LinkedIn.
Along the way he's built a B2B audience of 80,000+, shaped the personal brands of 100+ founders and executives, and been twice ranked a Top 3 UK growth and lead-gen marketer by Favikon. His LinkedIn social-selling methodology is cited in Justin Michael's Amazon #1 bestseller Sales Super Powers.
His clients range from Chief Medical Officers at Pfizer to eight-figure technology firms, multi-seven-figure consultancies, and ex-McKinsey leadership, including eight-figure founders who have leaned on his demand-generation work to launch new consulting ventures.
$6M+ in client revenue generated
Plus seven figures personally generated through LinkedIn.
Top 3 UK growth and lead-gen marketer
Ranked by Favikon. Twice.
Featured in an Amazon #1 bestseller
Cited in Justin Michael's Sales Super Powers for his LinkedIn social-selling methodology.
Pioneered content-led outbound
Proven across 100+ engagements before others started teaching it.
Work with Atticus and you deal with Luke directly. You're never handed to a junior.
Two ways to work with Atticus.
Same system, same standard. You choose how hands-on you want to be, and we'll tell you which one fits on the call.
We run it.
My team builds and runs your content and outbound on LinkedIn, with the AI stack underneath and your expertise at the centre. For founders who want the pipeline without being in the weeds.
We coach you to build and run it yourself.
Advised around your business. One to one, as high-ticket advisory with direct access to me, or in a group cohort alongside other expert-led founders. For founders who want to own the system and the skill.
Either way: a system built around your offer, with your expertise at the centre, that you own.
Position. Attract. Convert. Enrol.
An expert firm doesn't need an over-engineered funnel or a stack of 100 GTM tools. Predictable growth comes down to four moves, done in order. Get one wrong and the whole thing stalls. We find the weak one and fix it first.
Position. Become the only option.
Look interchangeable and you get price shopped. We build your category of one: a new way to frame the problem, language the market ties to you, and your expertise packaged as IP. You stop competing on rates.
Attract. Bring the right buyers to you.
Referrals are fragile, and the quiet months always come back. We build a LinkedIn engine that pulls the right buyers in: the triggers that turn viewers into buyers, an awareness ladder from sceptic to inbound, and an AI co-writer trained on 100 clients and 10,000 posts. It's how Brian Dukes made $2M in two years.
Convert. Turn attention into the right conversations.
Attention isn't pipeline. We turn it into booked meetings: the $100k hiding in your CRM, content-led outbound to buyers already warm, and human-led DMs with AI underneath. Predictable meetings, even the week you're slammed.
Enrol. Where prospects close themselves.
"I'll think about it" happens because every method tries to convince. We reframe their identity instead, so buying becomes the obvious move and they close themselves. No more ghosted deals. You get prolific at enrolment.
Position, attract, convert, enrol. Miss one and growth stalls. We find the weak link and fix it first.
Case Study , ExitwiseHow Exitwise closed $2M+ in LinkedIn-sourced revenue without hiring a single SDR.
Founder content + LinkedIn DMs + cold outbound · Jul '23 → Jan '26
Brian Dukes had a strong M&A SaaS platform stuck at six figures, with pipeline living entirely on his network. We built a content-led demand system with him , tight ICP, a founder content engine, warm DMs and surgical cold outbound. 18 months later: $2M+ closed, $4M+ attributed, zero SDRs.
From $12.5K to $30K MRR and $200K closed in a year, running on 30 minutes a day.
Founder content + workshops + AI outbound · Jan '25 → Dec '25
Don't take my word for it. Hear it from them.
"I closed $70K in just 90 days, and I haven't even touched the system since handoff. It led to filling a cohort I ran and I closed out the year doing $200K from the system. It runs 24/7, and I barely have to do anything."

"We generated $100,000s worth of closed deals from LinkedIn, and grew my following from 2,000 to 8,000 followers in 16 months. Atticus even helped me get ranked in the top 10 tech founders in Forbes Hungary."
Built on a modern GTM stack






The questions expert-led founders ask.
Still have one? Bring it to the strategy session.
What are the two ways to work with you?
Done for you, where my team runs your content and outbound , or coached by me, one to one or in a group cohort, where I help you build and run it yourself. We'll recommend the right one on the call.
Couldn't I just use ChatGPT or build this myself?
The tools are cheap. The fundamentals aren't. Without the right positioning, offer and judgement, no stack on its own produces pipeline. We bring the part you can't download: the strategy, the operator, and data from 100+ campaigns that shows what actually works.
How does this fit my CRM and sales team?
We're a demand layer, not a tool you have to integrate. Opportunities source into the CRM you already run, and your team follows up on the meetings and pipeline we surface.
How long until I see qualified pipeline?
First call usually within 30 days of going live, fully ramped by day 90.
Why pay when I could hire?
On done for you, you get a full GTM function plus AI agents trained on 100+ campaigns for less than the cost of one in-house hire. On coaching, you get coached to build your own asset, advised around your use case, so you own the system and the skill.
Will this work for my niche?
Yes. We've worked with 100+ expert-led businesses across coaching, advisory, consulting, agencies and B2B tech. Every engagement starts with a custom-built ICP and point of view. Nothing we run is a template.
Three ways to engage with us.
Whether you need a plan, a rebuild, or a partner in the trenches, there's a way to work together. Every engagement is built on the same goal: predictable demand for your expert firm, without depending on referrals or luck.
Founder-led Demand Accelerator ›
A high-ticket group membership for expert founders scaling past six figures and beyond. Weekly group coaching calls, direct access to the systems, playbooks, and templates we use with private clients, and a room full of operators building the same engine. The fastest way to install founder-led demand without a full build out.
Pipeline Reset ›
Work one to one with Luke, with private access to our GTM growth team for advisory. Luke comes into your business like a Navy SEAL: a focused 90-day sprint rebuilding your positioning, content system, outbound, and sales process, the kind of engine that takes $20K/mo experts to $50K, $100K and beyond. Limited capacity, capped by Luke's time.
Founder Demand Intensive ›
Work one to one with Luke for 12 months, with private access to our GTM growth team for advisory. Luke embeds in your business side by side with you until the engine runs without you. For founders who want to own demand gen themselves, not outsource it forever.
Built on $1.4M+ in LinkedIn-attributed revenue and $130M+ in pipeline across 100+ expert firms.
Ready to build the system?
30 minutes with Luke. We'll map the system to your business, recommend the right way to work, and you'll know if it's a fit. If it's not, I'll tell you.